Video Marketing Your Business

This updated course focuses on creating effective video content for marketing, with AI used as a practical support tool across the entire video process.

Participants learn how to plan, create, and repurpose video content without needing expensive equipment or advanced technical skills. The course reflects how businesses now market using short-form video, particularly across Reels, Shorts, and TikTok-style platforms.

• AI is integrated throughout the workflow to support
• Script and idea generation using AI text tools
• Exploring audio, tone, and music concepts (including tools like Suno for inspiration)
• Simple storyboarding for short-form video
• Editing with AI-enabled tool – CapCut
• Repurposing one piece of video content into multiple formats for different platforms

A strong emphasis is placed on working smarter, not harder, showing how one short filming session can produce multiple usable marketing assets.

This course is ideal for small business owners, content creators, marketers, and anyone who wants to use video confidently without feeling overwhelmed by the technology.

Participants will:

• Understand what makes effective video content for social platforms
• Use AI to generate scripts, hooks, and video concepts
• Plan short-form videos that align with their brand or message
• Edit videos quickly using AI-assisted tools
• Repurpose content efficiently across platforms