Pre-requisite

• Completion of Beginners Guide to Social Media Marketing using Ai with Philip John or the 5 session Ai Essentials for your Business.  
• Students are required to have access to an email account to experiment with, as most AI tools require it.  If you are not comfortable using your existing email account, then please set up a new email account, before class starts, such as a gmail account, for the purposes of using during the workshop.  
• Using your own laptop or ipad device is preferable
• You must have reasonably confident computer skills and be familiar with the device you are bringing.  
• Facebook, Instagram, LinkedIn and Youtube will be examined and you must have accounts for at least two of these platforms.

Course Outline

This course builds on the skills developed in Beginners Guide to Social Media Marketing using Ai conducted with Philip John. Learn how to master your new Ai program for maximum results.  The primary focus for students is to learn prompt engineering techniques, so you become accustomed to and learn how to talk to the Ai tool of your choice. The second part of that focus is for you to create to a strategy for a specific purpose.  This is a fast paced course and some familiarity with using Ai is assumed.  

Topics include

• Claude 3 sonnet
• Chat GPT
• Perplexity
• 2-3 Text to image tools
• 2 Text to video tools

About the tutor

Philip runs a marketing agency called Tiger Cub Media.  With a Bachelors Degree in Business and Marketing and someone who has over 20 years of extensive experience in content and strategic marketing, Philip John is well placed to help you understand the rapid changes happening in the Social Media world with the introduction of Ai.  He also delivers training at a Diploma level for Social Media Marketing and Leadership and Management.  With an easy and engaging style,  he will help you navigate this cutting edge of Ai developments and how you can adapt it for your own social media platforms.