Course Outline

This course is an absolute beginners guide to using Social Media as a primary tool to market your business and accelerating your workflow using Ai. The platforms covered will be Facebook, Instagram, Youtube and Linkedin and you will learn how to use artificial intelligence (AI) to enhance your social media marketing strategy. You will get an understanding of the benefits and challenges of using Ai in social media marketing, types of Ai tools and techniques and best practices and ethical considerations for using Ai in Social Media Marketing.  

• Students are required to have access to an email account to experiment with, as most AI tools require it.  If you are not comfortable using your existing email account, then please set up a new email account, before class starts, such as a gmail account, for the purposes of using during the workshop.  
• Using your own laptop or ipad device is required.
• You must have highly competent computer skills and be familiar with the device you are bringing.  
• Facebook, Instagram, LinkedIn and Youtube will be examined and you must have accounts for at least two of these platforms.

Topics include

•                     Setting up your business on social media platforms

•                     Practical uses for AI in your social media marketing

•                     Understanding how you can access free AI tools and apply them to your social media posts

•                     Improving Content creation using AI

•                     Identify what AI will benefit your social media marketing strategy

•                     Apply the best practices and ethical principles for using AI in social media marketing

Please note this is a complete introduction to using Ai.   It assumes no prior knowledge of Ai.   If you are familiar with using Ai on a daily basis then this course is not for you.  Please check with the office 9970 1001 or enquiries@nbmc.nsw.edu and we will redirect your questions to Phil John the tutor. If you are already familiar with using Ai in some capacity then please refer to Ai Essentials for your Business and the follow on one day course Beyond the Essentials mastering Ai Tools for your business.  

About the tutor

Philip runs a marketing agency called Tiger Cub Media.  With a Bachelors Degree in Business and Marketing and someone who has over 20 years of extensive experience in content and strategic marketing, Philip John is well placed to help you understand the rapid changes happening in the Social Media world with the introduction of Ai.  He also delivers training at a Diploma level for Social Media Marketing and Leadership and Management.  With an easy and engaging style,  he will help you navigate this cutting edge of Ai developments and how you can adapt it for your own social media platforms.