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Visual Merchandising & Concept Design for Small Business

This course suitable for a small business owner, retail sales person or merchandiser. It provides students with the ability to conceptualize their ideas and is aimed at anyone who may have a desire to create eye catching display, where presentation is everything. From drawing your ideas to designing your concepts, learn from an expert how to better sell and display your products.
Week 1
What is the purpose of visual merchandising? To attract, engage, motivate and tell a story in order to encourage your customers to buy.
1.Main concepts of VM
2.What do you want to sell
3.Who is your customer
4.What is your story

Week 2
Why is visual merchandising important in todays market? To create eye catching product displays and look better than your competitors.
1. Research
2. Support from your suppliers
3. Branding and feel
4. Unique selling points

Week 3
Steps to create an impactful display or look
1. Detail
3. Communication
4. Creativity

Week 4
Communication with your client
1. Check your brief
2. How to budget

Week 5
Creative concepts
1. Theming
2. Pricing ideas

Week 6
Pencil to paper
1. Draw your ideas
2. Design
3. Planning
4. Budgeting
5. Sourcing

Week 7
Obtain approval
1. Presentation of your concept
2. Selling your concept
3. Prepare a quote

Week 8
Set up
1. Bump in practice
2. Organization
3. Support
4. Review and gather feedback
5. Was it a success

h3. About the Tutor

Kevin has just completed 17 years working in Visual Merchandising and Concept Drawing with Chanel (Australia/New Zealand), at their Head Office, based in North Sydney. Throughout his career he has also taught part-time at TAFE Ultimo and the Enmore Design College. During this time he also worked with nationally recognised market leaders such as Myer Department stores, Coles supermarkets, Sportsgirl, Vodaphone , as well as covering Westfield special events, then most recently Chanel Aus/NZ.

This course has no current classes. Please the waiting list.

Contact us

Narrabeen Annex: 1525 Pittwater Road,
North Narrabeen NSW 2101
Office Hours: 8.30am to 4.30pm, Mon to Fri

Brookvale Campus: Level 1, 14 William St, Brookvale NSW 2100
Office Hours: 8.30am to 4.30pm, Mon to Thur

Post: NBCC Reply Paid 1966, Dee Why NSW 2099

Phone: 02 9970 1000

Registered Training Organisation Code 90113