Course Outline

This course is a beginners guide to using Social Media as a primary tool to market your business and accelerating your workflow using Ai. The platforms covered will be Facebook, Instagram, Youtube and Linkedin and you will learn how to use artificial intelligence (AI) to enhance your social media marketing strategy. You will get an understanding of the benefits and challenges of using Ai in social media marketing, types of Ai tools and techniques and best practices and ethical considerations for using Ai in Social Media Marketing.

Topics include

•                     Setting up your business on social media platforms

•                     Practical uses for Ai in your social media marketing

•                     Understanding how you can access free Ai tools and apply them to your social media posts

•                     Improving Content creation using Ai

•                     Identify what Ai will benefit your social media marketing strategy

•                     Apply the best practices and ethical principles for using AI in social media marketing

Virtual Classroom using Zoom

Zoom is easy to use video conferencing software with a simple set up. You will be able to see your trainer and classmates and interact as though you were in the same room, all from the comfort of your own home!

This is what you need to join a Zoom classroom:

- Understanding the basics of using Zoom – see our free Zoom tutorial by clicking here.
- Access to a computer or iPad/tablet; and
- A webcam* so that you can be seen by the trainer; and
- A microphone* so that you can participate in the class and be heard by the trainer; and
- A good Internet connection.

*If you have a laptop computer a webcam and microphone is usually built into the top of the screen frame. iPad/tablets also contain cameras and microphones.

Once you have watched our free tutorial and experimented with Zoom, if you still have questions, please contact the College on 9970 1000 and one of our experienced team will assist you.